Have you ever wondered, What is it that Distinguishes YOU from the rest, in this world of equalizers where most people attain similar type of education, do similar types of jobs, get employed in almost similar companies, come up with similar ideas and produce similar results?
Every day when you come across various popular brands, say for example – Nike, Coca Cola, Mc Donalds, Zara, Apple, etc. do you ever wonder, what is it about these brands that pulls you to buy their products again and again?
I am sure you will come up with a list of features that you like about their products like innovative designs, lingering taste, quality of fabric, operational excellence, etc, etc.
This suggests that people get drawn towards buying from these Brands because of the experience, image, impression or impact that the brand leaves behind in our mind.
Thus, one can easily say that Branding is all about the experience or impression that the brand leaves behind, in your mind.
In this day and age of marketing, it is the need of the hour to create your Personal Brand that encourages people to connect with you.
In order to create our Personal Brand, we need to take a lesson or two from these big brands and ask ourselves the big question –
What is the impact / impression we leave behind when we meet people?
Because, it is this impression that you leave on people’s mind, which will distinguish you from the crowd and Build the Brand Called YOU.
Regardless of your age, job, position or the business you are in, the way you are perceived in the society or by your “target audience” will determine how valuable you are or can be to the society or to the organization you work with.
Based on the way you communicate, your social etiquette, your personal appearance, and the influence you have on people while interacting with them will either add to or diminish your Brand Value.
A well-crafted Personal Brand, can get you the validation that you are seeking. You could get that desired promotion or the next senior job, depending on how well you develop your personal brand.
For anyone who wants to excel in life, it’s important to know that, on a daily basis, every action that you do, every statement you make, every photograph or comment you post, the clothes you wear, your personal grooming, all send a message about your Personal Brand.
Building the Brand Called You
Factor #1
In our journey of life, we all face a lot of limitations or hurdles.
During such testing times we are generally left with two options.
Either to brood, complain and feel sad about the situation we are in, or
Find solutions “within our limitations”.
The choice is ours.
But the question here is, how can anyone have a positive attitude when we are living in such a negative society, where on a daily basis fresh garbage gets dumped into our mind, in the form of negative thoughts or actions of those around us.
The answer to this lies in our thoughts.
If you think of yourself as a brand, then instead of becoming a part of the problem, you will think differently and come up with positive solutions that will light up people’s lives and people would look up to associating with you.
Factor #2
Be yourself
We all have someone or the other person, who we look up to for inspiration.
It’s good to take inspiration from people, but do not compare yourself or get intimidated by their success stories, and for that matter get discouraged by their failures.
Remember, that each one of us is unique.
We have our own set of strengths and weaknesses. What holds good for one, may not be good enough for you.
Trying too hard, to become like another person will take your originality away from you.
Instead, of blindly following someone else’s path, focus on becoming the “best version” of yourself.
To see how you can develop your unique identity,
Sign up @ www.mentorica.in
Factor #3
Improve your communication skills
Effective communication skills play a crucial role in establishing your brand image.
A person with good communication skills; be it written, verbal or non-verbal, in a casual setting, business environment or on social media; is said to develop a strong bond with people.
Not all people are blessed with excellent communication skills, but these are soft skills which can be acquired and improved upon with practice.
To improve your communication skills, you may join
Factor #4
Being courteous is never out of fashion, and a courteous person is always well appreciated and respected by everyone.
Be humble and greet everyone with a smile.
Never shy away from helping or supporting your peers.
Because, by doing random acts of kindness you will not only make someone happy, but it will also make you come across as a pleasing person.
And everybody loves associating with people who are courteous and have a pleasing aura.
Develop a charismatic personality by learning, Social and Business Etiquette from
Factor #5
Work on your Body Language
Body language is the non-verbal message sent out by your body, as your body subconsciously communicates what’s going on in your head.
These non-verbal signals; like your facial expressions, gestures, posture, walking style, eye contact, tone of voice and even your handshake; can either elevate or lower your image in someone’s eyes.
If whatever you are saying matches your body language, you create trust, and if what you are saying does not match your body language you create mistrust.
So many times, people think they’ve done and said everything right, then why are people not developing faith in them?
Well, that’s because your body is speaking an altogether different language, that does not match with the words that you speak.
So, it’s important to work towards maintaining a positive body language.
You too can learn to Improve your Body Language through MENTORICA’s
Factor #6
Maintain a Good Outer Appearance
Maintaining a good outer appearance means taking care of your physical health, your skin and your hair.
You know what, these are those precious things which have come to us free of cost.
If God were to put a price on all this, then I’m sure we all would be extra careful about maintaining our self.
Well, before it’s too late and the loss becomes irrecoverable, (though these days the loss is partially recoverable but at a really heavy cost) it’s time to take stock of our outer appearance.
Learn to enhance your outer appearance by joining MENTORICA’s
Factor #7
Dress Appropriately
The way you dress makes a huge impact on your image.
Dressing appropriately means wearing your clothes appropriately for different occasions.
Learn to differentiate between professional dressing, casual dressing and formal dressing.
Do you know that it takes only about 3-4 seconds for a person to form an impression of you, as to whether they want to interact with you or not?
Well, even though you might want to be known more for your skills than your outer appearance, but a bad first impression may lead to a lost opportunity.
And dressing up well does give a boost to your self-confidence and opens up a whole world of opportunities for you.
Learn to develop your Personal style of Dressing by joining, MENTORICA’s
Factor #8
Believe in yourself.
Because, that’s the key.
Being confident about who you are and what you do, is the most important tool for building a personal brand.
Your brand is the essence of your unique story, so believe in your strengths, your passions, your values and your purpose in life.
Because if you don’t believe in yourself then no one else will.
Factor #9
Re-invent Yourself
Never doubt your capabilities, and if there is something that needs to be worked upon, then move out of your comfort zone, put in that extra effort to overcome your weaknesses.
Because it this extra push that distinguishes you from the rest and helps you to build your Personal Brand.
It’s important to invest in yourself to get your brand known and respected.
Sign up with www.mentorica.in to improve your soft skills to build Brand “YOU”.
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